How to be an effective networker and advance your career

Barbra Carlisle • August 4, 2023

How many times have you handed out your business card at a networking event but not followed up any connections with an email?


Alternatively, have you engaged with someone during an online forum but not linked up on social

media to further cement the relationship?


What about attending a national association meeting but omitting to contact the person you met

who is a member of your local industry branch?


Well don’t worry you are not alone. Very few of us follow up business connections made when

networking which begs the question, why do people join organisations or attend the events in the

first place?


What is networking?


Networking is defined as “individuals attempts to develop and maintain relationships with others

who have the potential to assist them in their work or career. To consciously engage in this type of

interaction is unnatural for most, which is why many of us feel awkward about it.


However, avoiding networking is not the answer if you want to get ahead in the workplace.

According to research, networking is invaluable to career growth. Some estimates suggest that up to

85% of all jobs are filled via networking.


Although all the evidence proves that networking is good for your career, it’s a skill that doesn’t

come naturally to most people. In fact, starting a conversation with a stranger at a conference or

asking a question during an online event incites outright dread for many! And surprisingly, HR

professionals can be some of the worst offenders.


According to Barbra Carlisle, a leadership coach with extensive business experience, many people

professionals are so busy helping others to get ahead in the workplace they often neglect their own

careers.


Whether this is due to low confidence or a lack of engagement in their own development, Barbra

believes that HR practitioners are not grabbing the many opportunities for networking that exist,

particularly when organisations are going through a transition.


A skill anyone can learn


If the age-old adage: ‘it’s not what you know but who you know’ has never been more accurate, how

can we foster those genuine connections which will be invaluable to our HR or L&D career?


The good news is that networking is a skill that anyone can learn. You don’t need to be a smooth

operator or an extrovert to be successful, you just need to use the right strategies.


Barbra recommends dividing networking into internal and external opportunities. Internal

networking, she explains, has become more difficult since the pandemic as increasing numbers of

professionals work remotely, but there are still ways to develop those important networks.


“In many progressive businesses, there is not a clear route for advancement. Much depends on

being in the right place at the right time. I always encourage people professionals to speak up and

not to be afraid of talking about their ambitions or what they are looking for in a future role,”


Promote your capabilities


“Think outside of HR and challenge yourself to make a new connection or look out for internal

mentoring programmes. Don’t be afraid to get in touch with the chief finance officer or whoever

inspires you in your organisation and make that connection.


“Be proud of what you are good at and promote your capabilities. Take on a stretch role for a few

months. It might mean that you work slightly longer hours, but it will be great for your CV,” Barbra

adds.


While creating professional relationships internally might be more challenging now compared to

pre-2019, there is a plethora of external networking opportunities.


“There are so many events from formal sit downs to informal freebies at local or national level,

virtual or face-to-face meetings, evening or morning get togethers, open to all or gender specific,”

Barbra says.


“I would advise people professionals to start with the CIPD which offers events at local and national

level. Join your local branch and simply get involved. Coming up, the CIPD has a national Festival of

Work conference for two days in June. It’s free to go and you can network at workshops or with

exhibitors,” she adds.


5 key ways to be an effective networker


Whether we like it or not, networking is important which means we need to know how to do it well.

There are lots of different angles to consider, so to help you on your way, we have put together a

five- step plan to building and maintaining professional relationships.


Step 1: Have a plan


At the beginning of any new learning journey, it’s always important to have a plan on who, what,

where, why, when and how. Start by asking yourself:

 What are your career dreams and how can they be achieved?

 What are your expectations of networking?

 Do you want your networking efforts to lead to a different role, a promotion or even a new

career?

 Do you want to expand your knowledge by linking with industry experts?

 Do you want a mix of both?

Use this list before signing-up for any online or face-to-face networking opportunity so you know

exactly why you are going and what you want to get out of each event.


Step 2: Be kind to yourself


We know that many of us don’t enjoy networking so try and choose an occasion where you will feel

comfortable for your first event.


 Start with a small group of like-minded professionals from the same sector, a lunchtime

workshop, for example.

 Do your homework and try to get a list of attendees before going to an event so you can

research the people you would most like to meet.

 Challenge yourself and know why you are going but don’t attend thinking you have to talk to

everyone. Experts suggest that three productive conversations in a two-hour networking

period is a good result.

 Think about what you’ll say and listen to the responses.

 Know how to end a conversation by exchanging business cards to signal the discussion is

coming to a close and add that you are looking forward to keeping in touch.


Step 3: Add value to your contacts


Remember successful networking is a two-way street so you need to add value to the relationship…


 Share materials that you have found useful with others and try to stimulate a debate.


 Offer to collaborate where there is a common interest. Could you run a lunchtime learning

session with others from your local CIPD branch, for example?

 Celebrate your success and the achievements of others. If you have led a great workshop,

post about it on LinkedIn. Congratulate your contacts when they promote their good news.

 Share and like announcements that your contacts post when it is of interest to your

audiences.

 Lay the groundwork for developing continued professional relationships by meeting for a

coffee or lunch to prove that you are serious about staying in touch.

 If asked, put in a good word about one of your connections to other professionals. They will

hopefully do this for you and who knows where this could lead.\


Step 4: Always follow up if you want to maintain good relationships


Whatever you do, wherever you go and however you meet your professional contacts, one of the

key recommendations to successful networking is to follow up and be authentic.


 Don’t procrastinate but be proactive and follow up your contacts as soon as possible with an

email.

 Be organised - keep a brief note of your networking conversations so you can refer to them

when you are making contact.

 Connect with the people you meet on LinkedIn and Twitter. Check out their profiles, tweets

and websites for useful background information about their work and views.

 Look out for any new posts from your contacts that you can share with your network.

 Make it easy for new connections to follow you. Pop your contact details in a chat box when

attending an online event and say you would like to connect with others.


Step 5: Be creative and curious


Be curious about those you meet. The good news is most people love to talk about themselves so if

you ask your new connections lots of questions, they will enjoy the interaction.


If you know who you want to meet before an event, do some research about their professional

background. Expressing genuine curiosity will allow the conversation to flow more smoothly than

stilted small talk.


Be creative about seeking out new opportunities at work to increase your networks. Be immersed as

an integral part of your organisation. Become involved in company-wide projects. Ian Nicholas,

Global Managing Director at Reed advises:


“Think wider when considering your general development. Gaining wider operational and

commercial experience is going to help any future career within HR, as will any role involving people

management. Undertaking such options will help, rather than hinder your longer-term career in HR.”


The most successful networkers are those who have gained greater visibility in their profession by

discussing and sharing their ideas over time with a whole range of people including old

acquaintances. Could you make more of the connections you already have both inside and outside

of work?


Be reflective. Networking takes time to get right so it is important to consider what went well or

what you could do differently at a future event whether it’s online or in person.


Reed Learning offers a wide range of in-company training courses, professional qualifications and

learning solutions for businesses and individuals. For further information call us on 020 7932 2760.

Unlock Innovation - Talk to a Stranger

By Barbra Carlisle • April 17, 2025
Introduction Going down to London a couple of weeks ago I was looking forward to putting on a good podcast and ignoring everything and everyone around me. That is until a woman, Melanie, came and plonked down next to me, with her pile of papers and her phone ringing. Once she had taken the call, she smiled at me, I smiled back and this led to a 2 and half hour conversation on all things from professional development to managing long distant relationships. I got off the train more energised, connected and ready for the day than if I had stuck my headphones in. We arranged to meet for a coffee back in Liverpool. Why am I telling you this? Because in business, we often talk about the importance of networks and collaboration—but what if some of the most transformative insights come not from your inner circle, but from a stranger on a train, a chance encounter at a conference, or a casual conversation over coffee? The Research A recent UK study from the University of Essex (Sandstrom et al., 2022) showed that small talk with strangers can significantly improve mood, empathy, and creativity. More importantly, these fleeting interactions often lead to the sharing of ideas that would otherwise remain siloed. In a time when innovation and agility are everything, this matters. Another UK study by Nesta (2019) on innovation diffusion found that ideas spread faster in communities where “weak ties” are strong—those acquaintances and peripheral connections that sit just outside our usual networks. They introduce novelty and challenge groupthink, something every CEO navigating complexity should pay attention to. The Leadership Lens When I work with CEOs, those in peer networks always value that outside in perspective, a fresh set of eyes. When I interviewed Tom Morgan for The Unlikely Executive Podcast he highlighted the power of talking to absolute strangers. His stranger was on the side of a soccer pitch. Showing that real breakthroughs can happen when you put down your guard and just share what your thoughts and ideas are. The 5 Voices framework reminds us that each person has a unique voice—and when we only surround ourselves with people who speak “like us,” we lose access to vital perspectives. When leaders only stay within their trusted circle, something important is lost. You may protect consistency and control (a strength of the Guardian), but you risk missing the unexpected insight that could change everything. Often, it’s the Creative or Connector in the room who first sees the value in an offhand comment or a half-formed idea. These seemingly small conversations—ones we often don’t prioritise—are where innovation is born.” The Call So here’s an invitation: be deliberate about bumping into brilliance. Attend a meet-up that’s outside your industry. Talk to a stranger, say hello as a starter! This method was used by Mel Robbins to great effect when she moved home and is outlined in her brilliant book Let Them. Most of all, create cultures where your team talks beyond their silos too. You might be surprised by where the next big idea comes from—and who it comes from. Curious what kind of conversations might unlock new thinking for you as a leader? Let’s talk. barbra@gleecoaching.com

Setting up a business with Friends

By Barbra Carlisle • April 16, 2025
Introduction Starting a business with friends is thrilling. There is an overarching sense of relief that you don't have to do it alone -you can do it with your bestie! yay! Fast forward 18 months, and the Yay! can turn into Nay! Misaligned expectations, unspoken assumptions, and personality clashes often threaten what was once a shared vision. How can co-directors stay aligned—and stay friends? The Research The UK’s ScaleUp Institute (2022) found that the biggest internal challenge to scale-up growth isn’t funding or sales—it’s leadership alignment. Misalignment at the top leads to strategic drift, team confusion, and burnout. The London Business School’s study on entrepreneurial team dynamics (Lechler & Ensley, 2021) highlights that psychological safety, clear communication, and complementary leadership styles are essential for co-founder success. The Voice of Alignment Most founder teams don’t fall apart because they disagree on what they want to build. It’s how they build it—how they make decisions, how they handle conflict, how they communicate under pressure. One founder might lead with relentless vision, what I call the Pioneer perspective, while another is carefully evaluating risk (taking a Guardian perspective). One might want harmony above all else (Nurturer), and another thrives on energy and visibility (Connector). The key is not to flatten those differences, but to name and honour them.” As a co-director of a brilliant social research agency Michael and I were super excited when we set out - we even got to take clients with us! Yay! However our personalities and life stage were so so different that tensions started to arise. - One of us wanted to renegotiate the agreed starting salary - one of us didn't - One of us was a laissez faire leader, one of us wasn't - One of us put our people first, one of us didn't - One of us blended work with social life, the other just wanted to go home and be with their family - One of us was single and footloose, one of us was married with responsibilities. None of the above were unresolvable but we were unable to resolve due to lack of appreciation of each other, and pressures from around us. I wish I had sought out the support of a coach, I would have loved it if we had both had coaching before it was too late. The Call If you’re building something with someone you respect and care about, take the time to build how you build. A business plan is vital—but so is a relationship plan. Talk to one another about your needs and desires, and share your observations on how you think the relationship, not just the business is going. Let’s ensure your founding team is aligned not just on the product, but on purpose, pace, and process. If you want to run through your thoughts get in touch with me, I would love to be able to help you, and your friend, be totally awesome! https://zcal.co/barbracarlisle/30min
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